It’s Better Outdoors / Brand Design

Fancy trading the view from your penthouse for one that’s accessible only through a river, forest or a glacier? The kind that comes with the sky for a blanket? Sure does paint a pretty picture in the mind, but getting there could be no easy feat. Founded by Nikki Gupta, IBO produces freeze-dried foods and is your companion for outdoor adventures. Lightweight, portable and sustainably produced, these homestyle meals are packed with nutrients and full flavors for a satisfying hot meal in the great outdoors.