Al Wasl / Design

Al Wasl is a campaign by Qatar Post acknowledging the significance of human connections in the Arab culture.

Using the principle of ligatures in the Arabic script, special edition postal boxes, postcards and stamps were designed using custom-made typography. The letters merely existing on their own carried no meaning but made perfect sense only when they came together.

This campaign was launched on 21st February, 2020 - The UN International Mother Language Day.

Agency: Grey, Dubai / ECD: Vidya Manmohan